
Engineering

Our roots are in engineering, our founding partners are engineers by trade and have experience running their own factories. No other design firm can offer both the prowess of innovative design and engineering.
Being an industry leader means setting benchmarks, we’ve consistently set the bar high in terms of engineering. Creating trend setting design technologies and innovating new manufacturing techniques are familiar tasks for us.
Over twenty years we have silently influenced the industry to improve its engineering and manufacturing. The current quality of stylings is at an all-time high and we intend to keep pushing it further.
Hundreds of hours are spent fine-tuning each detail of the wheel to make sure it is manufacturable, lightweight, and strong. Each dimension is fine-tuned, each material is carefully selected, machine paths are selected and optimized, no detail is left untouched during our development process.
We are the only design firm that proudly harmonizes engineering and design, the product you dream of will be the product you receive. We guarantee that.
