INOVIT is a brand that never stops progressing. For 2020 INOVIT tasked us with creating a new logo and center cap design for the brand. The cap and logo were designed to give Inovit a premium aesthetic and move the brand upstream in the market. We’ve spent hundreds of hours refining the design, performing AB tests, and matching the wheel against the current INOVIT wheel lineup. What resulted is a premium logo and center cap that matches INOVIT’s mission of innovation.